InboundCon : Full Schedule

Welcome to #InboundCon the most actionable marketing conference in 2015.

9:00am EDT

Registration and Breakfast

- Breakfast Menu -

* Hot Breakfast Sandwich (English Muffin, Scrambled Egg, Bacon, Cheddar, Smoked Tomato Ketchup)
* Breakfast Cookies
* Banana, Dates, Rolled Oats, Dark Chocolate, Dried Cherries, Flax Seeds, Chia Seeds
* Fresh Fruit Display
* Mini Croissants & Mini Muffins
* Mini Cinnamon Bun Lollipop with cream cheese frosting

Thursday October 8, 2015 9:00am - 9:45am EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Break & Networking

9:45am EDT

Welcome to InboundCon 2015

Dev Basu, CEO of Powered by Search, welcomes you to InboundCon 2015

Speakers

Dev Basu

CEO, Powered by Search

Dev Basu is the Founder and CEO of Powered by Search, a PROFIT HOT 50 recognized internet marketing agency specializing SEO, Local Search, and Paid Search driven marketing solutions for Fortune 1000 and Small and Medium sized businesses. Powered by Search is only one of two Canadian... Read More →

Thursday October 8, 2015 9:45am - 10:00am EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Opening / Closing Remarks

10:00am EDT

How to Become a Marketing Super-Freak

Is it possible to turn your marketing ship around in 6 months or less? Learn how to shed your bloated marketing practices and take on high intensity training that will push the limits of your team and creative thinking to take your marketing to the next level. Learn where your marketing is broken and how to fix it starting today.

Speakers

Dev Basu

CEO, Powered by Search

Thursday October 8, 2015 10:00am - 10:30am EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Keynotes

10:30am EDT

Getting Your SEO House In Order

Before you should ever consider link building or any other offsite SEO tactic, you need to have your own site optimized first. Jon will cover onsite SEO best practices, including site structure, modern coding techniques, page speed, structured data (e.g. schema.org) and how to properly build a responsive, mobile-friendly site for search engines.

Speakers

Jon Henshaw

Co-founder and President, Raven Tools

Jon Henshaw is the Co-founder and President of Raven Internet Marketing Tools, an online marketing management and reporting platform. He has been involved with website development and Internet strategy since 1995. Before Raven, he worked as an Interaction Designer for Visa in Denver... Read More →

Thursday October 8, 2015 10:30am - 11:00am EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Keynotes

11:00am EDT

Link Building Ninja Tips – Small Changes, Big Improvements

Jon’s presentation will focus on smaller, bite-sized tips on anything & everything link building. Whether they’re about tactics, prospecting, outreach, or anything in between, they’re smaller tips that can have measurable impacts on campaign performance.

Speakers

Jon Cooper

Link builder & author, Point Blank SEO

Jon Cooper is a link builder & author of Point Blank SEO, a link building blog. Through the blog, Jon runs an agency helping in-house teams consistently acquire quality links at scale.

Thursday October 8, 2015 11:00am - 11:30am EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Keynotes

11:30am EDT

How To Build Inbound Marketing Integrations Without Knowing Code

In this insightful talk led by Mark Sullivan of CallRail and Jason Kotenko of Zapier, attendees will get a live demonstration of marketing integrations that are simple to build, easy to reproduce, and will make every marketer’s job easier. From reporting inbound lead data within client-facing dashboards to pumping new leads directly into your company’s CRM, your marketing workflows will become more efficient by implementing these time-saving marketing hacks.

Speakers

Jason Kotenko

Platform & Partnerships, Zapier

Jason Kotenko runs the platform at Zapier, which connects over 450 SaaS apps together. Marketing is one of Zapier’s biggest strengths, and running the platform means he understands the breadth of the marketing tool space. Used to wearing many hats at previous roles at Milo, eBay... Read More →

Mark Sullivan

Director of Partnerships, CallRail

Mark Sullivan has worked in online marketing at various companies since 2006. He has worked at Yodle on the team responsible for SEO operations for multi-location & franchise businesses. He left Yodle in 2013 to start growth consulting firm Vasolo, where he learned the effectiveness... Read More →

Thursday October 8, 2015 11:30am - 12:00pm EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Keynotes

12:00pm EDT

Lunch

- Lunch Menu -

* Mini Beef Burger on a Sesame Brioche Bun
* Root Vegetable Chips
* Tuna, Crab & Salmon Sushi Roll
* Quinoa Sushi
* Closed Face Sandwiches on Mixed Breads, Wraps, Baguettes (may include: Tuna Salad, Egg Salad, Roast Beef, Brie & Cranberry, Grilled Vegetable with Goat Cheese & Pesto, Curry Chicken Salad)
* Gluten-Free Closed Face Sandwiches
* Pissaladière: French Pizza-Style triangle Puff Pastry, Tomato, Black Olives, Onion & Goat Cheese
* Garden Green Salad: Romaine, Leaf, Boston Lettuces, Tomato, Carrots, Red Pepper, White Balsamic Vinaigrette
* Whole Wheat Bowtie Pasta Salad: Zucchini, Spinach, Mushrooms, Red Onion in a Creamy Parmesan Dressing
* Cookies, Assorted, Nut-Free

Thursday October 8, 2015 12:00pm - 1:15pm EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Break & Networking

1:15pm EDT

How to Turn your Resource Center into a Lead Gen Machine

The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource centre and how to implement it without the IT department.

Speakers

Yoav Schwartz

CEO, Uberflip

Yoav Schwartz is CEO and co-founder of Uberflip, guiding the strategic vision and direction of the company, ensuring the user experience always delights customers. With over a decade of experience in product development and marketing, he knows what customers want and consistently... Read More →

Thursday October 8, 2015 1:15pm - 1:45pm EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Keynotes

1:45pm EDT

7 Proven Lead Gen Marketing Plays That Work Brilliantly on Facebook

Do you want more leads? Matthew will present a digestible and actionable step by step presentation on 7 proven lead gen marketing plays that work brilliantly every time. This works for just about any business. So if you want to learn how to generate more leads from Facebook, then you will not want to miss this presentation.

Speakers

Matthew Hunt

COO, Powered by Search

Matthew Hunt is the Chief Operations Officer and a Partner at Powered by Search. He is a former theatre artist turned internet junkie! He considers himself an entrepreneur, a internet marketing addict, a brand geek, and a data lover. He has spent the last 8 years obsessed with... Read More →

Thursday October 8, 2015 1:45pm - 2:15pm EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Keynotes

2:15pm EDT

Beyond the Data: 6 Proven Strategies to Increase your PPC Conversions 3-5x

Paid Search Marketing has evolved tremendously in the past year, and so has the way people are conducting and acting on search engines. Conventional wisdom around conversion rate optimization from even one year ago is simply outgrown. Jaclyn’s keynote will focus on key tactics and strategies to implement game-changing optimizations to your paid search account. Driven by data collected from analyzing over $500m in AdWords spend and industry benchmarks derived across thousands of paid search accounts, take away actionable insights to start increasing your PPC conversions today.

Speakers

Jaclyn Jordan

SEM Manager, WordStream

Jaclyn Jordan is a seasoned paid search strategist, with experience managing over 200 international accounts across more than 25 industries. She is currently a Senior Paid Search Strategist at WordStream dedicated to driving online growth for her client portfolio via paid search... Read More →

Thursday October 8, 2015 2:15pm - 2:45pm EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Keynotes

2:45pm EDT

The 12-Step Landing Page Rehab Program

Think you’re marketing is awesome? Most marketers do, however accepting that you have a problem is the first step to recovery. In this session Oli will show how to design a high-converting campaign using landing pages and campaign experience optimization. Anyone running campaigns through paid search, email marketing, and social will learn 12 things they might be doing wrong and how to fix them. And for the first time, Oli will be sharing brand new Unbounce data that tells conversion stories never heard before.

Speakers

Oli Gardner

Co-Founder, Unbounce

Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. Viewing over 1,000 landing pages a week, Oli is a certified landing page maniac. His disdain for marketers who send their campaign traffic to their homepage is legendary. A prolific webinar host... Read More →

Thursday October 8, 2015 2:45pm - 3:15pm EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Keynotes

3:15pm EDT

Snack Break

- Snack Menu -

Popcorn! Including flavours like Bacon and Cheddar, Ranch, Pizza, Choco Peanut, and Caramel

Thursday October 8, 2015 3:15pm - 3:40pm EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Break & Networking

3:40pm EDT

Full Stack Panel | The Rise of the Full Stack Marketers

Join 2 full-stack marketing experts,Tiffany daSilva and Shannon Dougall as they get together to discuss the future of the industry, what it means to be “full stack” and all their wins and mistakes along the way.

Moderators

Dev Basu

CEO, Powered by Search

Speakers

Tiffany DaSilva

Digital Strategy Director, Powered by Search

Tiffany daSilva is the Director of Digital Strategy at Powered by Search. Over the past 10 years she has worked in all facets of online marketing with companies such as Shopify. She’s worked on over 300 websites and with multi-million dollar budgets, driving results such as increasing... Read More →

Shannon Dougall

Director of Marketing, Shift CRM

Shannon Dougall, Director of Marketing at Shift CRM, has been called, “a marketer of the future.” She is an adventurer, scientist, and artist in the field of marketing. She had been compared to a Swiss Army Knife, using her experiences and learnings towards an all-in-one type... Read More →

Thursday October 8, 2015 3:40pm - 4:15pm EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Panel

4:15pm EDT

Chris Stolz's, "The Conversion System"

Back by popular demand, Chris Stolz brings his no-fluff approach to CRO to InboundCon!

Chris Stolz has consulted for clients of all shapes and sizes, from the smallest locksmith to the largest mining company in the world. Over his career he has developed a system for operationalizing, planning and executing on AB Testing like no other. In other words, it WORKS! In this keynote, Chris will take you through how he builds a testing strategy from the ground up for any website with any set of goals.

Walking through a website as an example, you will learn: How to build a testing practice within your organization

* How to build a testing practice within your organization

* How to build your testing plan

* How to execute, repeat, learn and share results.And finally, The Conversion System. Chris’s methodology for evaluating, organizing and incorporating the flow of conversion actions into a website prior to testing.

* And finally, The Conversion System. Chris’s methodology for evaluating, organizing and incorporating the flow of conversion actions into a website prior to testing.

Speakers

Chris Stolz

Senior Analytics Implementation Consultant, Ensighten

Chris Stolz is a digital marketing leader, consultant and speaker with over a decade of experience in all aspects of design, internet marketing, analytics and conversion rate optimization. He has spoken and taught workshops to fortune 500 companies on Internet Marketing Strategy... Read More →

Thursday October 8, 2015 4:15pm - 4:45pm EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Keynotes

4:45pm EDT

A Fireside Chat With Sean Ellis

Sean Ellis will be discussing future trends in growth hacking, its impact on startups and SMBs alike, and some of his biggest learnings along the way! Moderated by aspiring growth hacker and Director of Strategy at Powered by Search, Tiffany daSilva.

Moderators

Tiffany DaSilva

Digital Strategy Director, Powered by Search

Speakers

Sean Ellis

Founder and CEO, GrowthHackers.com

First or early growth marketing at Dropbox, Eventbrite, Lookout, LogMeIn (IPO), and Uproar (IPO). Now CEO/Founder Qualaroo and http://t.co/xcVC5IpvDt.

Thursday October 8, 2015 4:45pm - 5:20pm EDT
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Fireside Chat