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Welcome to #InboundCon the most actionable marketing conference in 2015.
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Thursday, October 8 • 4:15pm - 4:45pm
Chris Stolz's, "The Conversion System"

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Back by popular demand, Chris Stolz brings his no-fluff approach to CRO to InboundCon!

Chris Stolz has consulted for clients of all shapes and sizes, from the smallest locksmith to the largest mining company in the world. Over his career he has developed a system for operationalizing, planning and executing on AB Testing like no other. In other words, it WORKS! In this keynote, Chris will take you through how he builds a testing strategy from the ground up for any website with any set of goals.

Walking through a website as an example, you will learn: How to build a testing practice within your organization

* How to build a testing practice within your organization

* How to build your testing plan

* How to execute, repeat, learn and share results.And finally, The Conversion System. Chris’s methodology for evaluating, organizing and incorporating the flow of conversion actions into a website prior to testing.

* And finally, The Conversion System. Chris’s methodology for evaluating, organizing and incorporating the flow of conversion actions into a website prior to testing.


Speakers
avatar for Chris Stolz

Chris Stolz

Senior Analytics Implementation Consultant, Ensighten
Chris Stolz is a digital marketing leader, consultant and speaker with over a decade of experience in all aspects of design, internet marketing, analytics and conversion rate optimization. He has spoken and taught workshops to fortune 500 companies on Internet Marketing Strategy, Content Writing and Advanced A/B Testing and Dynamic Content Techniques. | | Chris specializes in real world conversion rate optimization with a practical approach... Read More →


Thursday October 8, 2015 4:15pm - 4:45pm
Jane Mallett Theatre 27 Front St E, Toronto, ON M5E 1B4

Attendees (12)