Back by popular demand, Chris Stolz brings his no-fluff approach to CRO to InboundCon!
Chris Stolz has consulted for clients of all shapes and sizes, from the smallest locksmith to the largest mining company in the world. Over his career he has developed a system for operationalizing, planning and executing on AB Testing like no other. In other words, it WORKS! In this keynote, Chris will take you through how he builds a testing strategy from the ground up for any website with any set of goals.
Walking through a website as an example, you will learn: How to build a testing practice within your organization
* How to build a testing practice within your organization
* How to build your testing plan
* How to execute, repeat, learn and share results.And finally, The Conversion System. Chris’s methodology for evaluating, organizing and incorporating the flow of conversion actions into a website prior to testing.
* And finally, The Conversion System. Chris’s methodology for evaluating, organizing and incorporating the flow of conversion actions into a website prior to testing.
